The mix of Miles’ rider loyalty program and Vix’s fare cost methods permits transit passengers to hyperlink their most popular fare cost methodology, resembling contactless financial institution playing cards, closed-loop transit playing cards, and cell apps. The mixing makes use of ridership information collected by the fare system to allow hyper-targeted and individualized loyalty applications targeted on particular transit or social fairness initiatives.
Transit businesses can achieve a clearer, data-driven understanding of their rider base by way of the Vix and Miles built-in answer. Along with offering transit businesses with rider information insights, passengers additionally profit by way of the unique rewards they earn with Miles’ individualized rewards program. By the Miles and Vix integration, transit businesses can return to pre-pandemic rider ranges extra shortly by providing focused incentives.
“The mixing of Miles’ next-generation mobility loyalty program with Vix’s transit ticketing platform permits public transit suppliers to offer game-changing advantages to clients. Some examples embrace offering incentives to present single-occupancy drivers to attempt transit as a substitute, differentiating rewards for economically deprived riders, and issuing free transit tickets as rewards that may be fulfilled within the Miles app with a touchless cost answer,” mentioned Gabe Klein, Cityfi co-founder and former commissioner of the Chicago and Washington, D.C. Departments of Transportation.
Miles is the primary common rewards app that delivers worth for each mile of commute and journey throughout each mode of transportation. Miles’ automated rewards program requires no consumer logging of journeys and rewards customers for all their journey, regardless of how they get from level A to level B, resembling driving, taking a bus, or driving the practice. Miles permits transit businesses to create unique rewards for present clients and new passengers alike, together with incentives for drivers to swap to public transit. Miles’ bundled analytics allow transit businesses to know the proportion of passengers who alter their conduct primarily based on a given reward, verifying each mode shift and alter in automobile miles traveled.
Vix has been designing, delivering, working, and sustaining a number of the world’s main transit ticketing methods for greater than over 30 years. A few of Vix’s clients embrace ORCA (Puget Sound regional transit system in Washington State), DART (Dallas Space Fast Transit), and Phoenix within the U.S., in addition to Edmonton in Canada. Now, Vix’s clients can have the flexibility to reward loyal passengers and incentivize mode shift amongst potential riders by way of the mixing of Miles.
All the automated logging and reward redemptions are accomplished instantly within the Miles app to offer customers with a seamless expertise, whereas serving to streamline present transit company operations. Riders can merely obtain the app, obtainable on iOS and Android, and instantly start to profit. Transit businesses also can create new incentives, or ‘challenges,’ to affect rider conduct on the fly, selecting from greater than 200 present service provider rewards, or by rewarding riders with discounted or free tickets, by way of integration with Vix methods.
“Miles makes it simple and enjoyable for Contra Costa’s residents to earn rewards for on a regular basis journey. Miles additionally helps our company higher perceive how persons are transferring all through the county,” mentioned Randy Iwasaki, Government Director of California’s Contra Costa Transportation Authority.
Companies which have offered rewards in Miles’ app for native residents that primarily drive vehicles report between 1% and 4% of customers exhibiting documented mode shift to greener types of transportation, with the proportion various by native situations and sort of reward. Along with visitors and environmental advantages, most transit rewards find yourself paying for themselves by way of farebox restoration.
“This partnership affords transit businesses throughout North America a extra partaking, extra impactful expertise that will increase ridership, helps sustainable modes of transportation, and helps bridge the social fairness hole,” mentioned Adrian Kelly, Vix Expertise Chief Product Officer.
“Miles is worked up to work with Vix to supply businesses a technique to combine rewards with their ticketing platform for a single contactless answer. Transit businesses can take a data-driven method to rewarding present riders and incentivizing single occupancy autos to attempt transit,” mentioned Jigar Shah, Co-founder and CEO of Miles.
Miles is the primary common rewards app that delivers worth for each mile of commute & journey throughout each mode of transportation – with greener types of journey rewarded even additional. Utilizing the miles you earn, take pleasure in redeeming rewards that vary from free services to credit and financial savings on over 200 high manufacturers resembling Garmin, Chewy, Postmates, and extra. Miles is backed by strategic traders from JetBlue Expertise Ventures, Scrum Ventures, Porsche Digital, Liil Ventures, City Us, Sony Innovation Fund, Panasonic, and SAIC.
For extra info: www.getmiles.com
Contact: [email protected]
Our ardour is offering a greater buyer journey. Vix has been designing, delivering, working, and sustaining a number of the world’s main transit ticketing methods for over 30 years. With a customer-first tradition and a legacy of innovation Vix makes public transport extra accessible for riders and more cost effective for operators by decreasing cost friction. Vix Pulse is an account-based ticketing platform that includes an industry-leading fare engine that helps versatile fare insurance policies, a number of transit modes, and stacking fare caps. Vix Whisper is a contactless EMV service that eliminates the necessity for ticket merchandising machines and fareboxes and gives decrease per-transaction prices in comparison with printed tickets, playing cards, and cell tickets. For extra info: www.vixtechnology.com
Contact: [email protected]
SOURCE Vix Expertise